Two Common Niche Terms that Some Online Marketers Get Confused.
We Were All Newbies Once
Starting out in the marketing world can be
stressful due to the amount of information
that is hurled our way all at
once, this sensory overload
tends to overwhelm many marketers
that attempt to "give it a go",
leading to a large number of folks that
simply just call it quits.
When I first started to pursue online marketing as an occupation I was
still using a flip phone and what little exposure to the internet that
I had, was just barely enough to allow me to
play World of Warcraft: Wrath of the Lich King!
I know some of you reading this post know exactly
what i'm talking about. LOL!
I can remember the frustration and
the feeling of hopelessly being lost
in the beginning. This Industry is
fast paced and especially unforgiving to less experienced
marketers. I have decided to introduce basic terminology
with explanations for the newer marketers in the hopes that by doing
so will make navigating our niche just a bit easier.
Let's start with the two big ones first, the two most common
types of marketing clicks in our Industry, Affiliate and (MLM)
Network Marketing.
Affiliate Marketing
Affiliate marketing is on and (or) offline advertising that allows
any business to affiliate themselves with website owners and
affiliates that choose to promote the program or product
(known as affiliates or publishers) using affiliate programs.
Affiliates make money by generating sales, leads
and traffic for the Merchants business. This actually, in
my opinion is a great way for any new marketer to get
their foot in the door, due to the minimal requirements required
to get started. You don't have to have a product, a website,
or even any special technical skills to start earning commissions.
Although, I do recommend getting those things as soon
as possible.
Network Marketing Companies (MLM)
Network Marketing, also called MLM
(multi level marketing), was created over
80 years ago as a new way of marketing and
distributing goods and services to the
end user, or consumer.
With traditional distribution, goods
and services go through a whole chain of
"Middle Men". IE: Manufacturer to Distributor to
Wholesaler to Retailer and finally You, the Consumer.
And along the way, each middle man takes his cut,
or Markup, which gets passed down to the consumer. Then
there's the cost of Advertising [the Marketing] by the
manufacturers and the middle men. That cost gets
passed on to [you guessed it]... The consumer.
In Network Marketing the idea is to eliminate all or most
of the middle men, as well as the advertising expenses.
The goods or services go straight from the MLM company to the consumer, who is referred to as a Distributor or Rep. The
distributor promotes the company's products and
business opportunity. The money saved on advertising and distribution is paid to the distributor in Commissions. To earn
these commissions all the Rep has to do is refer
(or sponsor) other reps and retail customers to the company.
This is called "Word Of Mouth Advertising".
Popular Examples of Each Type
Affiliate Marketing Programs Examples
Amazon Associates
Clickbank is a HUGE one
Rakuten - formerly Buy(dot)com
Avangate
Just to name a few.
MLM, Network Marketing Examples
Pampered Chef Ltd.
Scentsy
YTB International
All In One Profits
Be on the lookout for more marketing terminology
posts next week as well as some cool and useful
freebies, heading your way!
MindPowerWorks
